Do More With More
In the private practice world, “do more” is usually tied to burnout and an overwhelming amount of admin work. For this campaign, we flipped that term on its head to show how SimplePractice can help you do more of what you love—whatever that may be.
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One of SimplePractice’s key milestones of 2025 was to successfully launch updated plans that delivered a clear value increase—not just a price increase.
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We created multichannel launch campaign that introduced existing customers to the value of their newly enhanced plans.
What we did:
Followed a day in the life of three real SimplePractice practitioners, showing all they can do thanks to the added functionality in their plan.
Used dynamic transitions and fluid product UI to move through our practitioner’s day with kinetic, up-beat energy.
Created unique email flows and landing pages for each plan.
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Description text goes here
Client: SimplePractice
Year: 2025
CD: Alex Solarte
ACD/Copy: Jenny West
ACD/Art: Patrick Hodges
Sr Copywriter/Web: Lauren Thomas
Production: Avocados and Coconuts
Directors: Helen and Kim
