One of SimplePractice’s key milestones of 2025 was to successfully launch updated plans that delivered a clear value increase—not just a price increase.

We created multichannel launch campaign that introduced existing customers to the value of their newly enhanced plans.

What we did:

• Followed a day in the life of three real SimplePractice practitioners, showing all they can do thanks to the added functionality in their plan.

• Used dynamic transitions and fluid product UI to move through our practitioner’s day with kinetic, up-beat energy. 

• Created unique email flows and landing pages for each plan.

This campaign successfully met core goals with a 90-day business imapct reporting:

• Maintained 95% of planned trial volume and 101% retention performance.

• Churn was limited and revenue targets were exceeded.

• Despite pricing changes, customer behavior remained stable—validating strong creative strategy.