SimplePractice Rebrand
SimplePractice is the trusted solution for people who are driven to help others or themselves by simplifying their world, so they can focus on giving and receiving quality care.
-
As SimplePractice expanded its capabilities, added features, and explored new audiences, it was no longer the same EHR it once was. We needed a new POV that showcased the brand’s advancements without losing its human touch.
-
We were tasked to bring SimplePractice into the future, reflecting of all the amazing new things it’s capable of.
What we did:
Hired Koto Studios to create a new word mark
Designed a new butterfly logo
Developed a new color palette
Established a new visual identity
Crafted a new voice/tone
-
This work laid the foundation for expanding our reach in the health and wellness industry, driving increased brand recognition, deepening customer loyalty, and setting us up to achieve a 15% lift in brand awareness.
Client: SimplePractice
Year: 2023
Head of Brand: Evelyn Borgotta
CD: Alex Solarte
ACD/Copy: Jenny West
ACD/Art: Patrick Hodges
Senior Copywriter/Web: Taylor Tokarz
Agency Partner: Koto



