As SimplePractice expanded its capabilities, added features, and explored new audiences, it was no longer the same EHR it once was. We needed a new POV that showcased the brand’s advancements without losing its human touch. 

We were tasked to bring SimplePractice into the future, reflecting of all the amazing new things it’s capable of.

What we did:

• Hired Koto Studios to create a new word mark

• Designed a new butterfly logo

• Developed a new color palette

• Established a new visual identity

• Crafted a new voice/tone

This work laid the foundation for expanding our reach in the health and wellness industry, driving increased brand recognition, deepening customer loyalty, and setting us up to achieve a 15% lift in brand awareness.